My skillset
My skillset includes a wide variety of strategic design and marketing services, some including search engine optimization, web design and development, lead generation, brand identity development, and web maintenance.
Areas of Expertise
Web Maintenance
This is perfect for existing websites that need minor updates such as new pages, content, or design updates. Web maintenance services include:
- Creating new web pages
- Updating web imagery (client is responsible for image costs)
- Minor aesthetic changes (often includes color or typography updates)
Lead Generation
You have a nice website and you’re getting the traffic. But is it driving leads and are those leads converting to business? Lead generation services include:
- On-page optimization (adding ways to collect user data)
- Evaluating current lead generation efforts
- Helping you determine what information to collect to qualify a lead
Search Engine Optimization
You have a nice website, but is anyone finding it? Search engine optimization is essential now more than ever for organically finding new business. SEO services include:
- Keyword research and optimization
- Meta data updates (title, description, open graph, etc.)
- On-page optimization (content evaluation, alt tag, etc.)
Email Marketing
I design and send strategic, targeted emails to segments of your audience to share relevant content and drive leads. Email marketing services include:
- Email responsive design, content development, and strategy
- Segmentation of email lists to hit the right audience with the right content
- Automation to nurture leads and support sales efforts
Brand Development
A logo is the most important graphical representation for an organization. Your new brand will be unique, memorable, positive, and more importantly, affordable. Brand identity development services include:
- Three new logo concepts for you to choose from
- Brand guidelines book to define how to use your new logo, type, and colors
- Redesigned business cards
Web Design
Your website is one of the most important members of your sales team. I can redesign your website using a user-friendly platform that makes your site easy to maintain. Web design services include:
- Photoshop mockups of what your new website will look like
- Theme implementation and customization
- Site-wide design and development
Some Appreciated Feedback
We were referred to Kerry when we were looking for a fresh new look for our dated website. Kerry listened to our ideas and suggestions, creating an appealing and informative website that surpassed our expectations. Not only is Kerry very knowledgeable and efficient in her work, she offered creative ideas throughout the process and provided a quick response when we had questions about updates. We were impressed with her quality of work and her attention to detail. If you are starting a new business or upgrading an existing site, we strongly recommend Kerry!
Kerry is a very methodical, conscientious and professional designer, who brings her skills in strategy and analytical thinking to bear on her design work at all times. She was a joy to have in my class. She is articulate, friendly, and endlessly enthusiastic and helpful to her peers. She works well independently, seeking out resources and problem-solving seamlessly, and shows initiative and maturity in all her endeavors. I have no hesitation in recommending Kerry wholeheartedly for any design position, both as part of a team, and as an independent professional.
Kerry Butler is a graduate of our Managerial Marketing program at Kent State University and was my student in the capstone course for that program in the spring of 2014. The capstone course involves student teams working in a consulting capacity for real clients on real marketing programs and I was able to observe Kerry in a very demanding context. Kerry distinguished herself in the course of her program through her commitment to high quality work, attention to detail and her consistent ability to exceed expectations for virtually anything she did. Her organization, discipline, communications skills and her unique skill set make her the kind of employee that virtually any organization would benefit from hiring. If you are looking for a highly motivated employee capable of excellent quality work, then I can recommend Kerry Butler without hesitation.
Kerry is beyond her years in maturity and talent. She has one of the most pleasant personalities and was an ideal employee. She has so far exceeded my expectations that I can’t imagine not having her as part of my marketing team. We work so well together and I have learned a tremendous amount from her. Kerry’s level of professionalism and quality of work is incredible. She not only continually strives to improve her skills and knowledge, but also strives to improve upon our social media initiatives, newsletter, ads and other marketing collateral through her own research. She has an amazing passion for learning and continues to research new ways to improve even the most basic things that we do.
