While taking Corporate Identity at Kent State University, we were assigned to rebrand a company. I chose Pella Window and Door because Pella already had a strong company mission, design style, and target market. Therefore, designing a new mark had to be done in a very distinct way, as to not stray away from the strong company history, but yet to develop something that is more professional, modern, and refined.
Along with the mark and brand book, I also designed a unified structural system that can be simply and universally used by all. This system included corporate materials including letterhead, stationery, business cards, and envelopes, and promotional materials including a direct mail postcard, magazine ad series, iPhone application, and a trade show exhibit design.
