While working at ERC, I initiated, managed, and executed the design of a style guide for ERChealth in order to improve brand consistency and serve as a base for multiple designers. I started by using the style guide that I designed for ERC as a foundation, but evolved the style to resonate with the target market for ERChealth insurance.
After evolving the ERChealth brand, I also designed and coded a new website that was focused on driving organic traffic and lead generation.
I also worked with the ERC marketing team to design and launch a multi-media campaign that involved print ads, re-marketing, social advertising, and more.
